2016

  • „Building legitimacy in an adverse foreign environment: when the liability of foreignness can become a source of competitive advantage.“

Presented at EIBA conference, Vienna, fall 2016, Caussat, P., Prime, N., Wilken, R.

 

  • „The interaction between consumer ethnocentrism and product category in explaining the domestic country bias“

Proceedings of the 45th EMAC Conference, May 2016, Oslo/Norway, Maier, E., Wilken, R

 

  • „The influence of psychological distance on consumer’s willingness to pay“

Proceedings of the 45th EMAC Conference, May 2016, Oslo/Norway, Isaak, K., Wilken, R., Dost, F

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