- „Success Factors in B-to-B Marketing Negotiations: Empirical Evidence and a Comprehensive Framework“
Proceedings of the 1st International Conference on Business Market Management, ESMT, Berlin, Germany, March 2006; Backhaus K., Geiger I., Wilken R.
Proceedings of the 1st International Conference on Business Market Management, ESMT, Berlin, Germany, March 2006; Backhaus K., Geiger I., Wilken R.