- „Building legitimacy in an adverse foreign environment: when the liability of foreignness can become a source of competitive advantage.“
Presented at EIBA conference, Vienna, fall 2016, Caussat, P., Prime, N., Wilken, R.
- „The interaction between consumer ethnocentrism and product category in explaining the domestic country bias“
Proceedings of the 45th EMAC Conference, May 2016, Oslo/Norway, Maier, E., Wilken, R
- „The influence of psychological distance on consumer’s willingness to pay“
Proceedings of the 45th EMAC Conference, May 2016, Oslo/Norway, Isaak, K., Wilken, R., Dost, F
